Epigram | The rebrand is only the beginning: why rollout is where brands really succeed (or quietly unravel)

In the legal sector, mergers tend to come with a big moment. A new name. A confident visual identity. Carefully crafted positioning that explains what the combined firm now stands for. There’s usually a proper launch plan behind it, and rightly so. A merger is a major shift and the brand has to signal that clearly.

Epigram content: AI won’t replace legal design teams, but it will expose weak ones

There’s a lot of dramatic commentary about AI “coming for” creative teams. In legal marketing, where everyone is already stretched, it’s easy to see why that narrative sticks. But I don’t think AI is the real threat. Mediocrity is.

Epigram awarded EcoVadis Gold for sustainability progress

We’re pleased to share that Epigram has been awarded a Gold medal by EcoVadis for our sustainability performance, moving up from Bronze last year. It’s a meaningful step forward for us, and one that reflects steady, behind-the-scenes work rather than any single big initiative.

Designing smarter legal marketing workflows for 2026 – Epigram

Legal marketing teams aren’t short on ideas. They’re short on uninterrupted time.

Designing under pressure: what tight deadlines really reveal – Epigram

In legal marketing, urgency is rarely a surprise. Pitches land with little warning. Priorities shift. Opportunities appear and suddenly everything needs to happen now. It’s easy to assume tight deadlines are a creative challenge, can the agency move fast enough? But in our experience, they’re usually a systems challenge.

Setting your brand up for the year ahead: why refinement often beats reinvention – Epigram

As a new year begins, many law firm marketing teams are reviewing priorities and considering where brand investment will have the greatest impact in the months ahead.

Epigram – Preparing your marketing materials for MIPIM 2026: why now is the moment

MIPIM 2026 takes place in March, bringing the global real estate community back to Cannes for four intense days of meetings, networking and profile-building. For law firms operating in the real estate, development, finance and infrastructure space, it remains one of the most important fixtures in the annual marketing calendar.

Epigram 2025 roundup

Before diving into the themes of 2025, it’s worth celebrating two milestones that meant a lot to us this year. We shared 50 pieces of content on LSN, everything from case studies and articles to insights, resources and tools for legal marketers.

Epigram | How firms can sharpen their brand without a full rebrand

In professional services, brand perception is shaped through day to day touchpoints as much as through major campaigns. Many firms assume that improving their visual presence requires a full rebrand. This is often costly, time consuming and not always strategically necessary.

The Content Bottleneck: Why Legal Marketing Teams Lose Time, and How to Fix It – Epigram

In most professional services marketing teams, one issue consistently slows down delivery, and it has nothing to do with design capability or creative ambition. Content is often the last piece to arrive, the least aligned, or the hardest to finalise.