Why integration is the key to getting real value from CRM in law firms from iQlink

CRM systems have long promised to help law firms build stronger relationships, win more work, and deliver better client experiences. But the reality is often very different. Many firms still struggle to get genuine value from their CRM, not because the technology is flawed, but because the integration strategy is missing or misunderstood.

iQlink Partner with InterAction+ to Power Smarter CRM Integration for Law Firms

iQlink have recently entered into a strategic partnership with LexisNexis InterAction+, the Top 200 UK legal sector’s most widely used CRM platform.

iQlink looks at the psychology of CRM and are we doing enough?

I’ve just recently finished reading Rory Sutherland’s Alchemy, and it’s packed with entertaining and surprising ideas that challenge how we think about decision-making. One of the highlights for me was this.