Marketing in a crisis: what can law firms do?

Strange times eh?  EVERYTHING has changed in the last three weeks.  The travel, leisure and hospitality sectors were staring over the edge of a cliff, not just those sectors, but pretty much every sector in the UK economy. The Government’s Job Retention scheme is a lifeline for many businesses in the UK. Law firms that […]

Conscious Solutions: The role of marketing in recruitment

LPM South, My First Legal Conference Having nearly reached my one-month milestone here at Conscious Solutions, I felt ready to dive into the world of legal conferences and make it my new stomping ground. With experience in organising and attending conferences, I didn’t feel too overwhelmed, more eager to experience the ins and outs of […]

Conscious Solutions: Are you making these 5 common mistakes with your law firm’s website content?

Everyone can write, right? And you know all about the law because you work at a law firm. So, it should be pretty straightforward to sit down and write some content for your firm’s website, shouldn’t it? You might think so, but bitter experience has taught us that most legal professionals have very little idea […]

2019 Google algorithm updates from Conscious Solutions

For those who are closely involved in the organic search engine marketing industry, it has become obvious that over the past few years Google has been rapidly accelerating the pace at which it releases major updates to its search algorithm. For the first time ever, Google has even began pre-emptively warning of and even naming […]

Matt Nicholls from Conscious Solutions discusses the Brighton SEO convention 2019

Last week me and my SEO compadres, Jamie, Chris and Ed attended the two-day Brighton SEO convention. It was my first time in Brighton, a crazy city on the south coast of the UK that has transformed itself from an old-school English pleasant pier to a trendy, coastal getaway from the bustling city of London. The trip […]

Conscious Solutions discuss Source Conference 2019

The day opened with the host and MC Celia Delaney storming onto the stage to Firestarter, was this a start of things to come? Celia set the tone for the day and cracked the odd joke here and there before she welcomed to the stage Viv Williams our consulting director who expressed his concern about the current […]

Conscious share latest changes to Google’s local search pack

For those who have been watching the evolution of Google’s local search pack that sits above organic results on a typical S.E.R.P. page, there may be another seismic shift on the near-horizon. Over the years we have seen that crucial bit of contested digital real estate devolve from a 10 pack to a 7 pack to […]

4 top tips from Conscious Solutions for nailing customer service on social media

I’m ashamed to say that one of the first things I do when I receive bad service or a faulty product is to go on Twitter and tweet about it, tagging the offending business in hope of a response. But then, it appears I’m not the only one. According to Sprout Social, 45% of consumers will […]

Five mistakes law firms make when redesigning their website

1. No project brief You wouldn’t go on a holiday without doing some form of research or planning first, so why would you design a website without knowing what you want? Writing a brief doesn’t need to be complex, it just needs to have the following 3 areas: What do you want to achieve with […]

Step-by-step guide for taking great photos for social

Visuals are becoming increasingly important on social media these days. Did you know that 90% of the information transmitted to the brain is visual? Did you also know that people process visual information 60,000 times faster than text? Considering that, on average, people only spend 1.7 seconds with a piece of content on Facebook and news feeds are increasingly […]