Introducing our digital workplace adoption series​

Resource - 11/05/2016 : cloud, content, data, digital workplace adoption, Knowledge Management

ARTICLE BY MARTYN PERKS, PRINCIPAL BUSINESS CONSULTANT AT BRIGHTSTARR

Welcome to our digital workplace adoption series. If you struggle with employees engaging with your content, connecting with each other, and getting the...

We don’t live in the post-PC era – we live in the convergence era

Blog post - 19/01/2016 : content, desktop, mobile, post-PC era, Technology, Practice Management

This blog post was also featured as a column in the October 2015 issue of Legal Practice Management magazine....

Digital resolutions for law firms in 2016

Resource - 06/01/2016 : blog, Conscious Solutions, content, digital marketing, google, law firms, marketing, newsletter, Marketing & BD

As the old saying goes, a new year means a new start.

Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the...

Differentiating yourself when you're not that different

Resource - 06/11/2015 : Blog post, content, differentiate yourself, expertise, General, qualifications, recommendations, search engines, Marketing & BD

ARTICLE BY CHRIS GRANT, SALES DIRECTOR AT PASSLE

You have a particular problem and you need a lawyer with a particular set of skills, you have done your research, asked for recommendations, read through the websites of...

On gurus and ninjas and personal brand

Resource - 06/11/2015 : content, General, Guru, industry, linkedin, ninja, personal brand, Marketing & BD

ARTICLE BY CHRIS GRANT, SALES DIRECTOR AT PASSLE

I spent some time this week at some of the excellent events and talks that were part of London Social Media Week 2015. I learnt a lot, met some really interesting people and...

Writing for your audience

Resource - 06/11/2015 : audience, B2B, B2C, blog, content, marketing, Marketing & BD

ARTICLE BY CHRIS GRANT, SALES DIRECTOR AT PASSLE

One of the most difficult things to get right when running a company blog is how to write for your audience. This is pertinent in both B2B and B2C blogging and there are a...

Five content mistakes committed by law firm websites

Resource - 06/11/2015 : blog, content, law firms, marketing, website, Marketing & BD

Claire Trévien, social media and marketing manager for Passle, spells out the five things law firms really shouldn't do on the web

I’ve spent some time trawling through numerous law firm websites in...

Seven tips for writing great content

Resource - 22/10/2015 : content, General, Tela, transparency, writing, Marketing & BD

When writing digital content it can be tempting to add bells and whistles to give the content a specific tone or brand. But it’s just as important to ensure that your content is transparent, and uses clear terminology that appeals to your...

How to think your way to more effective email marketing

Resource - 06/10/2015 : content, email marketing, tikit, timing, Marketing & BD, Technology

Every firm understands the potential of email marketing and that they should engage. At the same time, too often emails are being sent ‘for the sake of it’. In this post Jeff Hemming, Product Manager at Tikit North America, urges...

Focus on legal topics, not keywords when writing legal content

Resource - 29/09/2015 : content, google, keywords, legal, SEO, Marketing & BD, Practice Management

ARTICLE BY CORINNE MCKENNA FROM THE LEGAL COPYWRITING COMPANY

Most people now know that stuffing keywords into web pages to achieve higher rankings in Google is about as effective as spitting into the ocean. The practice...

Briefing on: Is legal a content business?

Resource - 11/05/2015 : automation, Business Integrity, client portals, cloud, content, Databarracks, digital dictation, disaster recovery, dla piper, document automation, dwf, efficiency, Herbert Smith Freehills, information security, knowledge management, linklaters, marketing, microsites, osborne clarke, Oyez professional services, pinsent masons, risk management, social media, taylor wessing, tlt, twitter, webinars, Human Resources, Knowledge Management, Marketing & BD, Risk & Compliance, Technology, Practice Management

Perfectly content?
 

Most law firms turn their legal knowledge into some form of value-added content for clients - but are they media-savvy enough when it comes to designing, managing and...

Clio's 5 content marketing tips for solicitors

Resource - 29/04/2015 : Clio, content, marketing, tips, Marketing & BD, Practice Management

Marketing, you may have noticed, has made a monumental shift over the past few years - the traditional one-way marketing message push businesses largely employed has been replaced, instead, with the power of social marketing: conversations that...