Conscious conversations: How to track ROI on marketing spend – 25 August at 4pm

So, you have a marketing budget. You do HAVE a marketing budget, right? You spend it. You spend it on events, sponsorship, SEO, PPC, parish magazines, legal directories, there is of course an endless list of ‘things’ to spend it on.

Conscious: How to use your marketing to build trust with your clients

If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you.

Conscious conversations: Organic link building – 28 July at 4pm

Scaling your organic link building strategy isn’t easy, as it usually takes some original statistics (and out of the box thinking) to get people interested.

Conscious: How can law firms measure the success of their digital PR strategies?

In short, Digital PR is a strategy used to increase brand awareness using online methods of communication. It’s similar to traditional PR but offers the opportunity to reach a wider audience that can’t be reached with only offline tactics.

Conscious: Are you ready for Google Analytics 4?

Marketing in 2022 requires a certain amount of reliance on Google. So when they make an announcement that they will be sunsetting Universal Analytics and moving all users to Google Analytics 4 (GA4), we all need to pay attention.

Conscious Solutions: The website feature checklist to boost user engagement

Coming up with the winning formula for a great performing website doesn’t happen overnight – it’s a process of analysing website data and fine-tuning things along the way. Read on to find out what we suggest.

Conscious Solutions: Google to sunset Universal Analytics

Google has announced that they will be sunsetting Universal Analytics to compel users to move over to Google Analytics 4. All Universal Analytics installations will stop recording new data on 1 July 2023 and existing Universal Analytics data will be deleted six months later.

Conscious Solutions: What is the secret to writing great SEO copy?

Writing copy for SEO isn’t much different than writing for any audience, it just takes more research and planning to make sure Google can read and understand what your content is about.

Conscious Solutions: Web typography – A guide to choosing fonts for your website

Typography plays a vital role in the overall look and user experience of your website. With thousands of free and paid-for fonts to choose from, deciding on which one to use can be a little daunting.

Conscious Solutions: What content should I create for my law firm?

Content is the cornerstone of any website shared with the public, especially one offering clients a service. Having a website that only briefly speaks of your services in a few sentences is not going to cut it with potential clients.